Are nano-influencer worth working with?
Are nano-influencers worth working with? The Answer is Yes But you have to know what nano-influencer is all about. What is nano-influencer? Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren't professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes. (“nanos”) are very effective, their word seems as genuine as advice from a friend, and they are approachable. The same article states that hiring several nano-influencers allows you to spread your risk instead of counting only on one expensive macro-influencer like Kim Kardashian. It further states that many nano-influencers just receive free products or a small commission instead of money from a business to endorse a product. (Other nano-influencers expect to be paid.) Successful influencers have established a strong presence on social media platforms like Instagram. ...